A digitally inspired, guerilla campaign designed to attract younger beer drinkers in NYC. Anyone who scans the QR code is treated to unadvertised shows at nearby bars and, of course, great deals on Coors Light.


Wild postings around NYC help spread the word.


After scanning the QR code, the Mobile app instantly gives our young targets exclusive access to unadvertised shows and happy hours.

We also gave our key accounts the ability to push out real time happy hour deals to anyone with the Undisclosed app. Slow night? No problem."